IELTS ESSAY TOPIC: Sales

There are different methods businesses use to increase their sales.

What are the different ways companies use to increase sales?

Which one is the most effective?

Essay Response

Today’s technological advancement is rapidly changing the way people do business. The present global business landscape is undeniably being disrupted by digital transformation, however, this evolution opening up new fronts of revenue streams for entrepreneurs. This essay will discuss some strategies being applied by business people to grow their sales. 

Many businesses are finding proper strategy to sell more products or services to increase their income. One of the essential cornerstones of every successful business is to have a detailed marketing strategy. For example, the strategy of capturing fresh leads  is one important approach to increase the volume of sales. This part is crucial and difficult but with the advent of technology, it is now easy to identify interested buyers using artificial intelligence (AI) systems. While it is important to capture new buyers, it is also necessary to develop an emotional connection to existing customers by genuinely reaching out to them. Furthermore, running a promotions online or in traditional advertisements are an effective way to enhance business credibility that can influence consumer to buy. 

While these example methods are proven to be effective in driving up revenue for businesses, online and traditional advertising are still favoured among the list to work best for companies. At the moment, traditional advertising such as TV still plays significant role in creating product or services awareness to persuade target viewers to buy. Television remains the big thing in reaching the vast audience for brand visibility. Another effective ways to get buyer attention is online promotions. Online promotions allow businesses to target highly specific audience using marketing algorithms that can predict users online activities. However, traditional advertising prevail the most effective ads medium ever.

To sum up, technological evolvement brings more opportunity for companies to increase their sales. And advertising can help them reach a wider audience that could significantly boost their revenue. 

Vocabulary

When it comes to IELTS Test, vocabulary is one of the most important skills a test-taker must have. In writing section, having a good grasp of English vocabulary will help you frame and convey your ideas in words using an effective and varied vocabulary. 

• rapid
• disrupt
• transformation
• evolution
• cornerstone
• crucial
• credibility
• persuade
• predict

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