IELTS Writing Task 2

Social media marketing can influence what consumers buy. Do you agree or disagree? To what extent do you agree?

Essay Response

In today’s world, technological advancements has allow people to communicate regardless of time and distance through social media. Communication innovations at present has shaken up company’s marketing efforts in reaching out more customers. The new landscape of advertising is set to affect consumers behaviors. This essay highly agree that social media marketing had a huge influence on consumers decision-making process.

Artificial Intelligence (AI) in social media has massive influenced in consumers buying behavior. Through AI’s ability to predict end-users actions in social networking platforms like Facebook, Twitter, Instagram, marketers will be able to determine which advertisements to be placed in front of users. For example, if someone used to liked or mentioned a brand names such as Adidas or Nike in their previous engagements, AI will provide more ads related to sports apparel. Moreover, by posting product images, videos and stories the brand can attract relevant buyers and give customers reason to buy again.

From the customers’ perspective, the constant showing of a certain advertisement in a social platform can increase brand awareness. The visual nature of an ad whether in recorded video of live videos helps someone to recall a product once it is frequently shown up in smartphone screens. Many businesses are spending huge amount of money on getting  well-known social media influencers to promote their products in a vlog and to be shared in social media networks. Some marketers feel the importance of social sites as playground for engaging with prospect buyers and as an effective versatile channel that can be used to directly  influence purchase decision-makers. 

In conclusion, social networking sites greatly helped marketers in promoting their product to online prospect buyers. By embracing digital opportunity, online marketing will enable brands to stay in consumer’s mind. Therefore, I strongly agree that social media marketing plays a significant role in influencing consumers on their buying decisions.

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