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There are different methods businesses use to increase their sales

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IELTS ESSAY TOPIC: Sales

There are different methods businesses use to increase their sales.

What are the different ways companies use to increase sales?

Which one is the most effective?

Answer:

Today’s technological advancement is rapidly changing the way people do business. The present global business landscape is undeniably being disrupted by digital transformation, however, this evolution opening up new fronts of revenue streams for entrepreneurs. This essay will discuss some strategies being applied by business people to grow their sales. 

Many businesses are finding proper strategy to sell more products or services to increase their income. One of the essential cornerstones of every successful business is to have a detailed marketing strategy. For example, the strategy of capturing fresh and relevant leads  is one important approach to increase the volume of sales. This part is crucial and difficult but with the advent of technology, it is now easy to identify interested buyers using artificial intelligence (AI) systems. While it is important to capture new buyers, it is also necessary to develop an emotional connection to existing customers by genuinely reaching out to them. Furthermore, running a promotions online or in traditional advertisements are an effective way to enhance business credibility that can influence consumer to buy. 

While these example methods are proven to be effective in driving up revenue for businesses, advertising is favoured among the list to work best for companies. Advertising plays significant role in creating product or services awareness to persuade target viewers to buy. Another effective role of advertising is online promotions. Online promotions allow businesses to target highly specific audience using marketing algorithms that can predict users online activities. This modern marketing practices can deliver ads to the right audience who are more likely to buy a product. 

To sum up, technological evolvement brings more opportunity for companies to increase their sales. And advertising can help them reach a wider audience that could significantly boost their revenue. 

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